Taste Bud Temptations

January 18th, 2023

As brands attempt to make the best possible product to stand out above the competition, factors such as functionality, convenience, and flavor become key differentiators. In fact, according to a recent survey from FMCG Gurus, 87% of consumers consider flavor influential when choosing food and drink products. That's why at Prinova, we strive to stay on top of flavor trends, helping you create custom flavor solutions your customers will love. This year, we identified five major trends we see influencing flavor creation over the next year.