Even though Citrus has been a popular flavor category in the US for a long time, there are some flavors in the category that have been popular globally, but are just recently making an impression in the US. A good example of this trend is the introduction of Yuzu into US Food, Beverage, and Nutrition applications. According to data gathered from Innova Market Insights, new US products launches with a Yuzu flavor have grown over 400% since 2015! In addition, Yuzu has been seen on over 10% more restaurant menus during this time period. Another Citrus fruit that isn’t as popular as Yuzu yet, but is on the rise is Pomelo. According to Datassential, Pomelo is found on less than 1% of US restaurant menus, but mentions of the fruit have increase 46% over the past 4 years.