NEWS

Natural Colors from Prinova: A Colorful Shift to Clean Label Solutions


 

February 07, 2025

 

 

Natural Marketing Institute found that consumers seeking foods that are free from artificial colors, flavors, and preservatives are up from 54% in 2009 to 69% in 2020. The growing demand for natural offers a perfect opportunity for brands to pivot to colors and sweeteners sourced from nature.

 

Food dyes are used in various food and beverage applications from cereals to sports drinks to make products pop. Also known as color additives, these synthetic substances may be used to enhance natural colors or to add color to the colorless. Have a grape-flavored popsicle? You’d probably opt for a purple color. While the aesthetic is surely appreciated by the consumer, there is a growing concern over the safety of ingesting these additives.

 

By contrast, natural colors harness the gifts of nature and come from plants such as fruits and vegetables. The same compounds that are responsible for bright-shaded berries and radiant radishes can also be used to make drinks and desserts shine. The cherry on top? These pigments often have some antioxidant and therapeutic benefits, and responsibly sourced natural colors support sustainability. It’s a win-win for everyone involved. We recommend being mindful of where you source natural colors to maximize sustainable practices, lead times, and quality.

 


Choosing a Food Color Supplier

When sourcing natural colors for food and beverages, there are a few key things to keep in mind. You’ll want to make sure the color stays vibrant throughout the product’s life, even when exposed to light, heat, or changes in acidity. It’s also important to consider where the ingredients come from—especially if your company is committed to sustainable supply practices. Don’t forget to think about how the color affects flavor and texture, ensuring it fits naturally with your product. Lastly, partner with reliable suppliers who offer transparency and quality assurance, so you can feel confident in both the safety and appeal of your products.


Prinova’s Natural Color Solutions

As a leading global distributor of food and beverage ingredients, Prinova is your go-to source for natural color solutions. Our colors harness the gifts of nature to enhance your products while keeping your label clean!

 

Prinova offers a reliable and efficient way to enhance your food and beverage products with vibrant, sustainable color. Strategically sourced from Mexico, we can provide shorter lead times, reduced transportation costs, and enhanced agility, allowing us to quickly respond to your needs and changing requirements. This approach helps minimize the risk of disruptions, ensuring a smoother supply chain and consistent delivery.

 

Whether you’re formulating beverages, snacks, or meat products, Prinova is ready to work with your team to find the right solution for your product. Our team of experts can match the exact color your consumers have come to love while also meeting the demand for safer and healthier ingredients. Connect with our team to brighten your day and your formulations!



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