Sustainably Sourcing Essential Oils
A recent study reported more than half of consumers say they only purchase “from brands making an effort to be eco-friendly.”1 Recent CPG product launches over the past couple of years substantiate these sentiments. Growth in product launches with claims for sustainability increased 14.25% from 2018 to 2020.2
As more consumers take a proactive approach to influencing environmental sustainability with their buying power, the onus is on manufacturers to provide transparency and traceability for their products. A sustainable supply chain is imperative for companies now and in the future.
1. https://finance.yahoo.com/news/research-sees-us-public-issue-105600298.html
2. Mintel GNPD – Food; Drink; Beauty & Personal Care; Household; Health & Hygiene products, matching one or more of the following label claims [Ethical - Sustainable (Habitat/Resources); Ethical - Human; Ethical - Environmentally Friendly Product].
