As well as minimizing any cost increases associated with a move to natural lavender oil, it was important that the new end-product performed in the same way as the original. This would ensure that current, loyal consumers noticed no change in their favorite fragrance.
In the first instance, our in-house R&D experts performed a detailed analysis of the customer’s existing formulation. This was important to understand how ingredients were interacting so that we could work backwards from this profile to find a new solution that would match consumer expectations.
Our colleagues were then able to begin work on re-creating the lavender scent using only natural ingredients. Prinova holds a large inventory of essential oils and natural aroma chemicals, and has an extensive supply chain that gives us year-round access to the raw materials our customers require.
We identified a blend of pure natural lavender oil and other natural ingredients that combined perfectly to recreate the desired fragrance. Importantly, the cost of the new blend was substantially lower than had previously been envisaged by the customer. Our global supply chain provides us with ready access to high quality essential oils and natural aroma chemicals and the best prices all year round.