The elevated standards of performance nutrition presented a great opportunity to strengthen and mature the customer’s lifestyle and wellness brand. To seize that opportunity, the product needed to successfully deliver a range of benefits rooted in science and paired with great flavor.
Technical formulation experts at Prinova immediately set to work designing a complex formula to target benefits for pre- and post-workout, including hydration, muscle-protein synthesis, energy, and endurance.
After agreeing upon the base formula, the customer participated in on-site sensory evaluations at the Prinova lab. There, formulation experts made real-time revisions to address sensory challenges and respond to rapidly developing strategic directives. Ultimately, they approved five distinctive and enticing flavor options.
Differences in processing conditions required the base formula to be optimized into separate SKUs for RTM and RTD with all the overages needed to meet label claims. Using Prinova’s in-house aseptic processing technology, the team analyzed final combinations of flavor and formula to ensure that commercial runs would produce the same sensory characteristics approved in the lab.
The customer then received the fully transparent formulas, enabling them to evaluate Prinova’s InsideTrak delivery options and determine the most efficient and cost-effective way to buy within their supply chain plan.
By choosing premixes, the customer received more than 20 functional ingredients for each SKU as a single item at their internal manufacturing site, along with multiple customized flavor blends with bitter blocking, masking, flavor, and sweetener components.