TRENDS & RESEARCH
Find Out What’s Trending in Flavors

Keep Your Brand at the Leading Edge of Flavor Trends

Inspire the next evolution of your brand with top-trending flavors. Leveraging market insights and industry trends, our marketing and research and development teams collaborate with you to identify untapped opportunities. From new products to line extensions, we’ll help you determine the right path forward to align with consumers’ ever-evolving expectations. Explore the latest in flavor trends below.

  • Case Study

    Launching New SKUs in Record Time

    With help from Prinova’s expert product development team, a leading dietary supplement brand was able to extend their line with a huge launch of performance nutrition products with unparalleled speed-to-market.

  • Trends

    Confectionary Flavor Trends Mix It Up

    August 18, 2020

  • Trends

    Flavors for CBD Applications Evolve

    June 11, 2020

  • Trends

    Citrus Flavors Create New Flavor Opportunities

    March 17, 2021

  • Trends

    2021 Indulgent Flavors Guide

    February 15, 2021

    Featured Products

    • Luwei Pharmaceutical Group Co., Ltd.
      Vitamin C (Ascorbic Acid)
      Ascorbic acid, also known as Vitamin C, is the most widely used vitamin due to its antioxidant properties, as well as being an essential vitamin for humans. Ascorbic acid is used in Food, Beverages, Feed, Nutrition, and Supplement applications.
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    • Descafecol
      Coffee Columbian SD
      Coffee made from beans in the Colombian region which is known for producing some of the highest quality coffee beans in the world.
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    • Changmao Biochemical Engineering
      Aspartame
      Aspartame is an artificial non-saccharide sweetener 200 times sweeter than sucrose, and is commonly used as a sugar substitute in food and beverage applications.
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    • PureCircle
      Stevia - Alpha Powder
      PureCircle Alpha is a plant-based calorie-free Stevia sweetener with an excellent sensory profile, used in many food, beverage, and nutrition products. 260X sweeter than sugar, Alpha can be used along with other PureCircle ingredients for a 50-100% sugar reduction.
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    • Yixing Qiancheng Bio-engineering
      L-Alanine
      Alanine is a non-essential amino acid used to maintain muscle mass, energy levels, and plays a crucial role in blood sugar levels. It is commonly used in different nutrition applications. Alanine is synthesized in the body from pyruvic acid.
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