Concept creation
New product opportunities start with a bold vision

The trusted expertise you need to inspire consumer growth

At Prinova, we specialize in developing innovative product concepts that fit with market trends while meeting your consumer’s needs. By analyzing industry gaps and uncovering untapped potential, we work alongside you to create inspiring ideas to drive category and market growth. Our collaborative approach turns insights and research into definitive concepts, helping you to lead with confidence in a competitive marketplace.

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Our concept creation process 

With a dedicated, expert team, Prinova combines market insights, consumer trends, company data, and in-depth research. We use these to identify customer opportunities, create innovative and custom concepts, and deliver actionable strategies that inspire growth.

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Trend analysis

We use our expertise in analyzing food and beverage trends, studying consumer preferences, and understanding market dynamics to find opportunities that drive innovation and growth.

A range of cleaning products on a shelf built around an natural scent concept
Market research

Conducting comprehensive market research, we pinpoint white spaces, analyze competitive landscapes, and identify valuable opportunities to help customers innovate.

a technician inspecting the manufacturing process
Consumer insights

By gathering and analyzing consumer data, we uncover key motivations, purchasing behaviors, and unmet needs so you can create products that resonate and succeed in diverse markets.

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Ideation

Our collaborative approach combines industry expertise and customer insights to create and refine innovative product concepts. We transform ideas into market opportunities.

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Concept validation

By evaluating product concepts for feasibility, market potential, and alignment with customer objectives, we see that every idea is positioned to drive growth and deliver measurable success.

Our areas of focus 

Prinova goes beyond idea generation to take concept creation to the next level. By focusing on the key areas that transform early concepts into innovative products, we cover all the aspects needed to deliver products designed to stand out, sell, and survive in competitive markets.

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Target audiences 

We work closely with every customer to define and understand their target consumers. Analyzing demographics, lifestyles, and unique needs means products will resonate in the marketplace.

Product positioning 

By helping you position your product to maximize market impact, we help make you different through unique value propositions that stand out in competitive markets.

Flavor innovation 

Our dedicated flavor innovation experts help you develop unique sensory profiles so your customers choose the products that will excite and delight their taste buds and drive market success.

Functional benefits 

By adding functional ingredients and health benefits into product concepts, we grasp the demand for products that support overall well-being and align with growing trends in healthy choices.

Format and delivery 

We can evaluate various product formats, such as beverages, gummies, and powders, to align with your target audience and market trends so your product always hits the mark.

Concept creation benefits

By partnering with Prinova, you gain invaluable expertise throughout the concept creation process. Helping you uncover new growth opportunities, our technical and data-driven approach and market insights allow each concept to align with trending consumer needs. As a result, we help drive innovation, success, and long-term growth with a range of benefits.

Early-stage innovation
Early-stage innovation
We support every customer at the earliest stages of concept creation. Offering expertise in identifying opportunities, refining concepts, and laying the foundation for successful innovation.
Competitive advantage
Competitive advantage
We support every customer at the earliest stages of concept creation. To that end, we offer expertise in identifying opportunities, refining concepts, and laying the foundation for successful innovation.
Market expertise
Market expertise
Together with unrivaled food and beverage industry experience and expertise, our deep understanding of consumer trends, behaviors, and market dynamics can deliver products that tick the right boxes.
Risk reduction
Risk reduction
With attention to thorough market and customer research, we can accurately asses your concept to minimize unnecessary risk and boost your chances of a successful product launch.
Cost efficiency
Cost efficiency
With cost efficiency essential to any new product creation, our strategic processes can help minimize mistakes and streamline development to save you time and money.

News and insights

Explore our articles and updates on the latest trends and developments relevant to all aspects of concept creation. Stay updated with insights directly relevant to the industry’s evolving market dynamics.

Contact our expert team 

Talk to Prinova today and get the in-depth expertise you need on concept creation to help inspire category, market, and consumer growth. Also, you can find out how we can help you and work together using our specialist knowledge and experience to deliver your ideal product.