New Opportunities In Plant-Based Functional Beverages
The global market is seeing a boom in functional beverages with plant-based claims. Learn what’s driving this trend, and what you can do to be a part of it.
Now more than ever, people are looking for healthy, sustainable, plant-based products. The majority of consumers worldwide (71%) say they consider plant-based claims to be somewhat or very appealing. As a result, the proportion of beverage launches featuring plant-based claims reached nearly 10% in 2021, as compared to 1.6% in 2016.
In this white paper, we explore the growing demand for plant-based beverages, their vast potential across a range of different formats, and the best ways to deliver the functional benefits that modern consumers want to see. Formats include:
- Juices and shots
- Plant-based dairy drinks
- Energy drinks
- Fortified waters
- And more
To learn more about the statistics behind the plant-boosted beverage craze, try our infographic, Growing Demand for Plant-Based Functional Beverages.
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