Nootropics are cognitive enhancers that are part of a large consumer interest, with 66% of global consumers now interested in cognitive health products. Demand comes from multiple demographic groups, including gamers, athletes, teachers, and workers.
In this white paper, find out what the main drivers are behind this trend, and learn more about potential strategies to capitalise on the growing category. Also, discover our extensive portfolio of on-trend nootropic ingredients and value-added product concepts for use in:
- Energy Drinks
- Gamer Drinks
- Powders & RTDs
- And more
To learn more about the benefits of nootropics and statistics about how nootropics are on the rise, check out our infographic on Growing Demand for Nootropic Beverages.
Read our article on NutraIngredients.com: "A thirst for cognitive focus: The growing market for nootropic beverages."