WHITE PAPER

Getting personal: Nutrition in the digital age

Unlock the power of personalised nutrition: New consumer insights.

Our latest whitepaper is packed with insights into what is influencing consumer choices in the digital age. One of the emerging trends is how personalised nutrition is being made more accessible by advances in research and technology, including wearable devices, apps, and specialised tests.

Drink. Black man drinking soft drink on pink background. Colorful portrait of happy smiling african american male model in yellow fashion clothes enjoying soda from pink can in studio

A glimpse into the report:

  • We asked consumers what ingredients or concerns were most likely to influence their purchasing decision, to understand how these are shaping demand.

  • 72% of consumers, were more likely to buy a food or beverage product if the packaging mentioned a health benefit, especially low-sugar, weight management, and energy support.

  • The report also examines the growing popularity of video gaming and how this has led to an increased demand for products improving gaming performance.

     

    Download Prinova's 16 page "Getting personal: Nutrition in the digital age" report.

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Complete the form to download your copy of Prinova's 16 page report.