A Thirst for Healthier Drinks
The evolving market for adult-oriented, non-alcoholic beverages
Gain insight into the booming market for non-alcoholic adult beverages. This report reveals how health-conscious consumers are driving this trend.
Rethinking the Drink: Consumers Shift Towards Health and Wellness
The way we drink is changing. To explore current trends in the beverage space, Prinova, the leading provider of bespoke premixes and blends, surveyed 1277 physically active European consumers. Finding that consumers are increasingly re-evaluating their relationship with alcohol, opting for moderation, or abstaining altogether. This "sober-curious" trend, driven by health concerns and a desire for wellness, is creating opportunities for the beverage industry.
A Glimpse into the Report:
- Consumers are drinking less alcohol and turning to healthier beverage options. Coffee, tea, and still water are the current top picks, with preferences varying by age, gender, and location.
- Healthy ingredients and functionalities take center stage: The demand for healthy components like vitamins, minerals, and plant proteins are rising. Consumers are also seeking specific functionalities in their drinks, such as energy, hydration, immune support, and relaxation.
This shift presents exciting opportunities for the beverage industry to cater to a health-conscious and diverse consumer base. To find out more about the areas of opportunity and white space potential in lifestyle and nutrition, download our white paper.
Download now
To gain insight into the booming market for non-alcoholic adult beverages, download our white paper today.
Pre-fill Pairs
- source_detail_info__c
- A Thirst for Healthier Drinks
