Prinova presents at Fi Europe Connect

15 January 2021

Fi Europe CONNECT was held from 23rd November to 4th December 2020 and Prinova Europe’s Head of Technical Sales & NPD for Nutrition, Tony Gay, presented a webinar entitled ‘Plant-Based Goes Mainstream in the Beverage Sector’.


Key topics

In his presentation, Tony covers the following key topics:

  • NPD on plant-based RTD is moving beyond soy
  • Global Fortified Juices Market is expected to reach US$8 billion by 2024, at a CAGR of 5.2% (2019-2024)
  • Plant-based dairy alternatives are displaying 6% better returns than traditional dairy products. In Britain, 25% of people are choosing plant based milks
  • Product launches claiming natural ingredients in the Energy Drink market have increased 16% globally in the last 3 years
  • There is growing consumer interest in a healthy diet and wellness benefits is projected to propel the demand for superfoods in the coming year.

Watch the Full Presentation



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