Prinova invites food and beverage industry to“discover potential” at Fi Europe

22nd November 2023

Prinova will demonstrate how its capabilities and trend insights can help drive category growth at Food ingredients Europe 2023 (28th to 30th November in Frankfurt).

With a theme of “discover potential”, the leading provider of bespoke premixes and blends will showcase a range of new concepts that reflect current trends and highlight white space in the food, beverage and nutrition categories.

They will include a white chocolate matcha flavour plant protein powder blending pea and fava bean protein isolates and delivering 22g of protein per serving. The concept demonstrates how manufacturers can meet a key market need: in a recent Prinova survey, 42% of active consumers named plant proteins as one of the ingredients they most looked for in sports nutrition products.*

Prinova will also demonstrate opportunities to meet the growing demand for solutions for cognitive performance and energy. Featuring L-Tyrosine, taurine and natural caffeine, its tutti frutti flavor Gaming Gummies are designed to be a “go-to” for gamers. Meanwhile, its Memory & Focus Chocolates contain a blend of botanical extracts with a cognitive performance positioning.

Other concepts on show will include a peach iced tea flavour Focus Energy Drink containing Bacopin®, a bacopa monniera ingredient which, studies show, may help improve memory and attention.

James Street, Marketing Director, EMEA & APAC at Prinova, said: “Whether it’s the plant-based revolution or the growing demand for nootropics, there are opportunities everywhere. However, to realise the potential, you need a partner with the expertise to help you bring your innovative new products to market. At FiE we’ll be demonstrating the full range of Prinova’s capabilities – not just our world-leading ingredients and premix solutions, but also our insights into emerging trends and changing consumer needs.”

Prinova will exhibit at Fi Europe at Stand 3.1G180.

*Prinova White Paper, ‘State of Play: New insights into the changing sports nutrition market: https://www.prinovaglobal.com/eu/en/resources/white-paper/new-insights-into-the-changing-sports-nutrition-market