CASE STUDY

Speedy Premix Service for Supplement Manufacturers

Prinova helped a customer create a new supplement product, delivering full premix development in just one month. 

 

Creating a New Product for Senior Consumers

Supplement manufacturers usually have a clear idea of the market they want to target and the product they want to create, but need expert support to achieve the perfect formulation. In this case, a brand was launching a new product for senior consumers. Based on a successful existing relationship selling single ingredients, it approached Prinova.

 

The Right Grades for the Right Application

The brand set out to create a multivitamin capsule that would offer older consumer’s benefits in areas like joint health. As a leader in nutritional supplement formulation, Prinova was the obvious partner. A large part of Prinova’s expertise lies in knowing exactly which nutrient form is right for which application. Its technical team designed a premix formula with a tailored blend of vitamins and minerals which would not only be perfect for the wellness needs of the target market, but would also perform well through processing.  

Perfect Partners for a Successful Launch

Prinova’s technical expertise, leading positions in key ingredient markets, and vertically integrated capabilities, made it the ideal partner for the project. The entire process – from first contact to delivery of the final premix, took just one month, allowing the customer to accelerate its new product launch. Now, Prinova is the go-to partner it relies on for premix formulations.