CASE STUDY

Meeting Supply Challenges for Meal Replacements

Speedy Support for Vitamin Premix Manufacturing

Under pressure to meet deadlines for the launch of a new meal replacement product, a manufacturer found its existing premix supplier unresponsive. Prinova stepped into the role and immediately provided expert technical support, which allowed the customer to meet its deadlines.

Challenge: In Urgent Need of Premix Expertise

A major nutrition company was about to launch a new meal replacement product – and it had some very tight commercial deadlines to meet. However, despite the urgency of the situation, its existing premix supplier was unresponsive to its technical needs. At risk of missing its targets, the company turned to Prinova for expert support in a hurry. 

nut milks in glass jars and dry goods on a concrete surface

Solution: Perfect Premix, Speedy Service

With formulation expertise, a global supplier network and a portfolio of more than 2,000 ingredients, Prinova was able to create the perfect premix for the product. Crucially, it was also able to respond to the customer’s technical needs quickly, for example providing samples and carrying out stability tests in a very short time frame. With direct access to Prinova’s technical team, the customer benefited from prompt responses and immediate problem solving.

group of women sharing a smoothie

Results: Deadlines Met: Partnership in Place

With Prinova’s expert support and responsiveness, the company was able to meet its deadlines and launch the new product on time. The partnership has since grown, and Prinova now supplies all premixes to this customer and is their partner for all NPD work, continuing to deliver excellent customer and technical service.

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